Presentation: SOCIAL CRM MEETS THE ENTERPRISE
Speaker(s): Oracle Corporation

While conventional CRM strategies have helped organizations achieve demonstrable success, they have not helped end-users increase productivity and effectiveness. With the popularity of Web 2.0 technologies, the time is right to complement conventional CRM strategies with enterprise-ready offerings designed to foster collaboration and co-innovation. Join Steve Diamond, Senior Director of Product Marketing at Oracle, as he discusses how Oracle’s complete, integrated, and industry-specific CRM offerings are leveraging social technologies to empower end-users like never before.